Let's all kneel for a moment and meditate upon the t-shirt, which is perhaps the greatest invention to have sprung from the well of western civilization up to this juncture.

 

Do you have a favorite t-shirt? Does it fill you with confidence and strength, like a magical elixir mixed by a benevolent warlock, when you put it on? Do you also, as all humans must, lament the loss of one particular t-shirt from your past? Do you miss that lost concert t-shirt-as thin as paper and as soft as the buttocks of a cherub-more than you miss most of your exes?

 

We do.

 

We would cheerfully chop off, say, our right pinky finger right now if we could just get back that perfectly aged Robert Smith/Siouxsie Sioux t-shirt that we wore every day during our freshman year of high school.
T-shirts need to assume an elevated status in our society. If they really mean so much to us, why do we wear them so carelessly, toss them in stinky laundry piles, sully them with stains of coffee, ale, or blood? The t-shirt deserves to have a noble cause behind it, something that matches in intensity and relevance our love for these little pieces of cotton.

 

Hence, EDUN LIVE.

 

We make t-shirts that support sustainable socioeconomic development. Put simply, that means that when you buy one of our shirts, you help us to employ people in Africa who might otherwise be unemployed. We work with disenfranchised African citizens, teaching them to grow cotton, sew, and participate in the textile business. Our shirts are made in Africa by Africans. We support communities, give jobs to the jobless, and teach skills to people who lack specialized training.

 

EDUN LIVE also cares about the environment. A lot. We feature 100% certified organic cotton t-shirts in our product line and make great efforts to help farmers transition from conventional cotton farming to organic farming through our development of the Conservation Cotton Initiative with the Wildlife Conservation Society.

 

But for just a minute, let’s forget our commitment to sustainable development, to alternative methods of farming, to facilitating the entrance of the third world into global trade markets, and to our efforts to preserve the beautiful landscapes of Africa…

 

Because, in addition to our mission, it’s just a better t-shirt.

 

This, finally, is an endeavor that is worthy of the holy, sainted t-shirt.