On January 19th, the eve of the African Cup Of Nations 2008 in Ghana, Jochen Zeitz, CEO and Chairman of PUMA and Peace One Day co-hosted a youth exhibition game in Accra’s Kawukudi Park to launch PUMA’s Peace One Day (POD) Football Collection and the limited edition edun LIVE t-shirts - with the goal that all products related to this fundraising will ultimately be sourced and manufactured in Africa.
The match initiated the POD/PUMA “One Day OneGoal” initiative, which aims to sponsor football (also known as soccer!) matches all over the world on Peace Day (September 21st). The teams were created with players from different elements of the community mixed amongst each side, symbolizing cooperation, unity and the common love of football.
PUMA supports the Peace One Day charity through the development of a football collection, which will be presented at the tournament. The PUMA/POD collection consists of a specially designed Peace One Day football, as well as accessories, and will be sold worldwide from May 2008. Sales proceeds will go to the POD organization and their work in promoting an annual day of global ceasefire and non-violence on September 21st – Peace Day.
View more pictures of the event and connect with Puma and Peace One Day on our Facebook Page.