edun LIVE is a new line of blank t-shirts created for merchandising purposes. Headquartered in Ireland, it is the sub-brand of EDUN – the socially conscious clothing company launched in the Spring of 2005 by Ali Hewson and Bono. edun LIVE’s mission is to drive sustainable employment in sub-Saharan Africa through high-volume sales of blank t-shirts and organic t-shirts. From the African cotton we source, to the spinning and knitting process, all the way to the manufacturer, our blank t-shirts are 100% African - or as we like to say, grow to sew African. This is a very special and unique position as very few, if any, businesses are doing the same. edun LIVE appeals to a wide market through high-volume sales of a simple product that everyone loves - the basic t-shirt. edun LIVE aims to put forth a business model that is a proof of concept to other companies. In other words, we want to demonstrate that you can do business (and do it very well) with developing countries like those in sub-Saharan Africa. It is our hope that others will replicate the business model and grow the trade and employment opportunities available in these impoverished regions.

The aim of edun LIVE is to support factories in impoverished regions of Africa with orders for t-shirts. In the last year, EDUN has had over 1.5 Million t-shirts produced under its brand and is continuing to grow production every day. Each t-shirt is a signed blank canvas. The logo is printed on the inside of every shirt to remind you of the local communities who are benefiting from your purchase. The exterior is a blank canvas that is yours to create.

Pictured: Ali Hewson